America at Home is the latest project from Rick Smolan and Jennifer Erwitt, founders of Against All Odds Productions, which specializes in the design and execution of large-scale global photographic projects that combine compelling story-telling with state-of-the-art technology. Smolan is a former Time, Life and National Geographic photographer, best known as the creator of the Day in the Life book series. Many of Smolan and Erwitt's books have appeared on the New York Times best-seller lists and have appeared on the covers of Time, Newsweek and Fortune. Their projects include: 24 Hours in Cyberspace, One Digital Day, Passage to Vietnam, From Alice to Ocean, The Power to Heal, and America 24/7. Fortune Magazine featured Against All Odds Productions as "One of the coolest companies in America."

AMERICA 24/7 represented the largest photographic event in US history. Smolan and his partner David Cohen equipped 1,000 top photojournalists (including 36 Pulitzer Prize winners) with digital cameras and sent them across the United States for a week to create an extraordinary snapshot of American life. Thanks to the Internet and the widespread adoption of digital cameras, more than 25,000 stringers, students and amateurs also submitted a million images to the project website. America 24/7 hit #5 on the New York Times best seller lists. The Wall Street Journal featured the America 24/7 project on the front page of its MarketPlace section because the book represented the first New York Times best-seller ever mass personalized by readers. Utilizing custom built technology the project web site enabled book buyers to upload digital photos of their families, friends and pets and receive a customized book cover. More than 21% of book buyers created their own custom covers.

The Planet Project: Your Voice Your World, was the largest real time online poll in Internet history. 500 pollsters were sent to the most remote places on earth armed with Palm Pilots containing 220 questions in 8 languages aimed at determining what it means to be a human being at the dawn of the millennium. The 8-language web site was visited by 1.6 million people from 241 countries who answered more than 28 million questions. The Planet Project generated 781 million media impressions worldwide.

One Digital Day: How the Microchip is Changing Our World was published in conjunction with the celebration of Intel's 30th anniversary. The book was featured on the cover of Asia Week and in a 31-page cover story in Fortune Magazine. CNN also ran a half-hour TV special about the project. The TV special was also shown on the United Airlines in-flight entertainment system for three months. The project generated over 300 million media impressions worldwide.

24 Hours in Cyberspace: Painting on the Walls of the Digital Cave, was the largest online event ever to take place in a single day. The goal of the project, which was sponsored by AOL, Kodak, Sun Microsystems, Adobe, Cisco and HP was to tell compelling human interest stories about how Cyberspace is changing people's lives - to create a global portrait of the human face of the on-line revolution. The project resulted in an illustrated book and was both featured on ABC-TVs Nightline, and appeared as a cover story on US News & World Report. A photographic exhibition of 24 Hours in Cyberspace was unveiled at the Smithsonian Institutions National Museum of American History by vice president Al Gore. The project generated over 250 million media impressions worldwide.

Passage to Vietnam: Through the Eyes of 70 Photographers, a large-format illustrated book and a CD-ROM, was created in partnership with Microsoft co-founder Paul Allen's Interval Research. Project sponsors included Motorola, Nestle, Thai Airways, Kodak, and Apple Computer. The New York Times described Passage to Vietnam as, "the most beautiful CD-ROM ever."

From Alice to Ocean: Alone Across the Outback, was the first illustrated book ever to include an interactive CD-ROM disc. The San Francisco Chronicle called it, "a stunning, addictive and mesmerizing experience that may well change the course of publishing forever." Disney has purchased the rights to produce a movie based on the book.

Against All Odds' next project will be Sixteen In America, a one-week documentation to be shot in the spring of 2009 by ten thousand 16-year-olds using cameras, handicams, tape recorders and web sites to capture what its like to be "coming of age" in America in the new Millennium.

Against All Odds Productions is located in Sausalito, CA.