America at Home 7 Days

Partner

Given the landmark nature of America at Home it is not surprising that IKEA, a company synonymous with the concept of Home, is the project's strategic partner. In addition to serving as lead underwriter of the project, IKEA is both promoting America at Home in its stores and extending an invitation to its customers to participate. IKEA is also simultaneously launching a major new branding campaign entitled, "Home is the Most Important Place in the World."

"Our partnership and support for the America at Home project is a perfect fit," commented Pernille Lopez, the president of US operations for IKEA.

Sponsors

SnapFish

The America at Home book project is an innovative example of the power of the Internet that underscores collaboration on a broad scale. This follows the success of the bestselling America 24/7, where participation with HP's Snapfish enabled the capture and collection of simultaneous snapshots of moments and events in America as seen through the eyes of professional photographers and everyday people. HP's Snapfish will again serve as the engine for this exciting new project.

Google

Google is a strong supporter of the America at Home project. "We believe that Google, through products such as Google Maps mash-ups and iGoogle gadgets, can play an important role in encouraging people to participate, creating a powerful portrayal of what the concept of home means to all of us", says Marissa Mayer, VP of Search Products and User Experience

Supporting Sponsors

Nikon

Nikon is a proud supporter of the America at Home project. The ability to capture incredible pictures and share them wirelessly with friends, family or the entire world is central to Nikon's new COOLPIX S51c digital camera and the new myPicturetown photo sharing service from Nikon. With over 100 photographers using the COOLPIX S51c to shoot and send hundreds of thousands of photographs, Nikon is excited to see the resulting collection of images that define America at Home.

FotoNation.net

FotoNation.net has sponsored the use of wireless digital cameras and internet image services to the professional photographers involved in America at Home. "Rick Smolan is known for his outstanding contributions to photojournalism and enabling people from around the world to visually experience the mutual connections we have to each other. We look forward to seeing the compelling images that will emerge from this project," Yury Prilutsky, President, FotoNation.net.

O'Reilly Digital Media

O'Reilly's Digital Media provides photo tips and marketing outreach to the professional photography community. The company's books and online resources apply their expertise in computer technology to the rapidly changing world of creative media. From shortcuts, recipes, and technical articles to comprehensive tutorials and inspirational creative works, O'Reilly connects people to the experts - online, in print, and in person.

Additional sponsor support is provided by Babycenter, the most complete online resource for new and expectant parents and TravelMuse which provides content, community and planning tools to empower consumers to make better online travel decisions.